Why Your Podcast Content Isn’t Working (and What to Build Instead) | #263

If you’re posting on socials consistently but still not seeing consistent sales, it’s time to evaluate what's really working.

I'll break down why short-form visibility doesn’t equal demand—and how to shift from burnout content cycles into a podcast strategy that builds trust and drives results.

You’ll learn:

• Why most content strategies fail to build real connection
• What today’s buyers actually need to say “yes”
• How to use your voice to close the trust gap faster
• What to create instead of more content (and why it works better)
• 2 simple actions to take today to start repositioning your content

If you’re ready to simplify your content strategy and start creating from a place of alignment, this is the place to begin.

☕︎ Book your quick coffee chat!

2025 is the year of PODCASTING WINS with explosive growth + booming sales! 📲Book a call with me - but only if you want to leverage podcasting to grow your influence, impact, + income.

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REGISTER for the Podcast Monetization Bootcamp coming up May 13-17!

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Transcript

Simplify Podcasting
Jen Rogers | Creator of the 30/60/90-Day Sprint | Certified Coach | Keynote Speaker

I teach experienced Christian entrepreneurs how to leverage podcasting so they can grow their impact, influence + income.

If you’re a successful business owner and you haven’t launched a show, it’s time to talk about how to put your voice and proven offers to work for you!

📲Book a call with me when you're serious about monetizing podcasting.

2025 is the year of PODCASTING WINS with explosive growth + booming sales! www.coachjenrogers.com/VIPCoach

Why Your Podcast Content Isn’t Working (and What to Build Instead) | #263

Jen Rogers, Podcast Strategist: Let me guess. You are posting reels, writing carousels, sharing stories and quotes and captions, and none of it seems to stick. Here's why you're using a broken system. We've been sold the idea that more content equals more clients; but here's the reality. 

[00:00:26] Jen Rogers, Podcast Strategist: Visibility does not equal demand. 

[00:00:29] Jen Rogers, Podcast Strategist: Engagement does not equal trust.

[00:00:33] Jen Rogers, Podcast Strategist: And short form content, we know it disappears in 24 hours or less. I'm sure it's less. 

[00:00:39] Jen Rogers, Podcast Strategist: I know you are showing up; you're doing the work.

[00:00:44] Jen Rogers, Podcast Strategist: You're even being seen. 

[00:00:46] Jen Rogers, Podcast Strategist: The problem is, you're not believed. In this economy, belief is the one thing that closes the sale. So if your audience isn't booking, buying or sharing, it's not because they don't want to, it's because you haven't yet earned their trust at scale.

[00:01:09] Jen Rogers, Podcast Strategist: Here's the takeaway I invite you to sit with. You don't need to create more. You need to create better. Better means content that aligns with your brand, speaks your client's language, and leads them to the next step.

[00:01:27] Jen Rogers, Podcast Strategist: In the next few episodes and inside our Profitable podcast bootcamp that kicks off on May 13th at noon Eastern, I will help you deepen your authority without chasing going viral. Let's face it. Chasing stats, likes chasing anything is just plain exhausting. That's why each episode of Simplify Podcasting is designed to prevent exhaustion, also known as PODFADE, by equipping you with strategies that really do work.

[00:01:59] Jen Rogers, Podcast Strategist: Content [00:02:00] creation does not need to drain you. Instead, it can make the rest of your marketing, and your trust building offers a whole lot easier. Hey there, I'm Jen Rogers, Podcast Strategist and a woman on a mission to mentor podcasters to grow their shows with purpose. I believe your voice is the key to engagement.

[00:02:23] Jen Rogers, Podcast Strategist: While I do post on LinkedIn and Facebook most Mondays through Fridays I know my best content 

[00:02:29] Jen Rogers, Podcast Strategist:  originates from the podcast because each episode is tied to what you need most right now, what's going on in the current environment. We assess those things because launching and keeping a podcast going works when you recognize it is a revenue-generating asset. It's not just another marketing task. 

[00:02:54] Jen Rogers, Podcast Strategist:  so, if you felt like content creation is draining you or it's not paying off like it should. This episode is for you. We will reframe the importance of generating content with your voice and having a business purpose to do so. We'll not only do that on this episode, we will do it inside the Profitable Podcasting Bootcamp.

[00:03:18] Jen Rogers, Podcast Strategist: Make sure you register. Head on over to https://www.coachjenrogers.com/podcastbootcamp . We kick off May 13th and I know that there may be a day you cannot join us live, although I highly encourage it, at noon Eastern, be sure you register so you have access to the replays.

[00:03:39] Jen Rogers, Podcast Strategist: And listen, once you register, you're going to get an email acknowledgement from me. As long as all the systems, all the tech systems work the way that they should, you get an email acknowledging and welcoming you to the bootcamp. 

[00:03:53] Jen Rogers, Podcast Strategist: Every email you receive from me 

[00:03:55] Jen Rogers, Podcast Strategist: originates from what I share on the [00:04:00] podcast, you see how that works, that the podcast is the driver, whether it's an email or whether it's a social post. The things that are happening are cohesive. They all go together. Speaking of those emails, I do read everyone you send. 

[00:04:15] Jen Rogers, Podcast Strategist: Anytime you get an email from me, I love hearing from you. I want to support you on your podcasting journey because I know your voice is a voice for transformation and the people you serve, they need to hear you now more than ever.

[00:04:32] Jen Rogers, Podcast Strategist: Alright, let's jump into episode number 263.

[00:04:38] Jen Rogers, Podcast Strategist: You know how I often share about the 18 inches between a listener's earbuds and their hearts. It is sacred ground. It truly is a holy place to be. It's a place of building trust.

[00:04:55] Jen Rogers, Podcast Strategist: Listen, your audience may see your content and they might like your content, and they might comment on your content, but they don't necessarily feel connected to you. 

[00:05:07] Jen Rogers, Podcast Strategist: And in this economy where everybody, it feels like everybody's a little bit on edge. Timing feels unpredictable. There are so many unknowns that we tend to focus on, that people's belief starts to shrink, and that's where you come in.

[00:05:26] Jen Rogers, Podcast Strategist: That's where your voice comes in to build back their belief, to stand in the gap for them as they are listening to you so they can see what is possible when they get to know you more. 

[00:05:42] Jen Rogers, Podcast Strategist: If you've been in business for a while, I suspect you experienced what we all experienced in 2024, that things were getting really weird. It was harder to sell. It was harder to create connection. Things have only [00:06:00] progressed to a, Hmm. A more, uh, what, how do I wanna say it? That it's contracted when everything around you feels tense.

[00:06:11] Jen Rogers, Podcast Strategist: When there's tension in the world, when there are so many unknowns, it's so easy to shrink back. But we know that we are called for such a time as this right now to stand in the gap of unbelief so we can fill that for our clients and help them see that despite what's happening in the economy, despite what's going on in the world, they can make a difference.

[00:06:39] Jen Rogers, Podcast Strategist: They can still pursue that God-given dream that they have. While you pursue yours. We know that nobody wants any more information. What we want is that connection. We want to resonate with things we believe in. And the way to create 

[00:06:59] Jen Rogers, Podcast Strategist: resonance with your ideal clients? Is to build something different than a bunch of social media posts. So what do you build? Instead of more reels and more posts and more tweets, more quote unquote visibility, you build your podcast.

[00:07:16] Jen Rogers, Podcast Strategist: It's kind of like your podcast is the central nervous system of your content strategy. Instead of trying to be everywhere, build this well, this one place where your best clients binge your best thinking. And from there, that's where you'll pull your quotes for your captions, and you'll create some reels from episode highlights.

[00:07:41] Jen Rogers, Podcast Strategist: You write emails based on key takeaways of each episode . One episode becomes your week of marketing and this week of marketing, it is scalable. This week of marketing is strategic, and this week of [00:08:00] marketing all based on the central nervous system of your podcast is sustainable.

[00:08:06] Jen Rogers, Podcast Strategist: We'll be covering the scalability, the strategery, and the sustainability of your central nervous system inside the Profitable Podcast Bootcamp. Be sure you click the link in the show notes to register. Again, we kick off May 13th at noon Eastern. 

[00:08:23] Jen Rogers, Podcast Strategist: If you are willing to do a little testing on how well your podcast is the central nervous system for your content. 

[00:08:32] Jen Rogers, Podcast Strategist: There are two action steps you can take. 

[00:08:35] Jen Rogers, Podcast Strategist: Action. Step number one. Take a look at your last five pieces of content. Let's audit them. Here are a couple questions to consider. One, how does this piece of content build trust? Number two. How does this clearly communicate the value I'm offering? Or was it just content for content's sake? So audit your last five pieces of content, and the bonus question to ask yourself is this, how does this content tie back to my central nervous system, my last podcast episode?

[00:09:16] Jen Rogers, Podcast Strategist: And the second action step is this: Write down the number one misconception your clients have before working with you. What's the number one misconception your clients have before they come and join you? Then, jot down three things you would say to help shift that belief. Bonus! That's a podcast episode waiting to be created. 

[00:09:44] Jen Rogers, Podcast Strategist: This is exactly how we escape the content hamster wheel. That we know, the podcast episode, the central nervous system we are creating, is solving a problem, and as [00:10:00] we solve the problem on the episode, we create content that leads people to want to come and listen to the episode. Over the next few episodes, I'll help you map out the strategy, the messaging, the format, and the profit building model for a podcast that actually drives your business forward.

[00:10:23] Jen Rogers, Podcast Strategist: Between now and then, grab your seat at the Profitable Podcast Bootcamp.

[00:10:29] Jen Rogers, Podcast Strategist: Head on over to https://www.coachjenrogers.com/podcastbootcamp to register. 

[00:10:35] Jen Rogers, Podcast Strategist: Hey, if you want some feedback on how you can create an episode around the number one misconception your clients have before working with you, be sure you join us inside the Virtual Podcast School. That link will be in the show notes. It's our Facebook community where we come together and we solve problems together.

[00:10:54] Jen Rogers, Podcast Strategist: We'll also be airing replays of the Profitable Podcast Bootcamp inside the Virtual Podcast School. So you wanna make sure you are a member of the Virtual Podcast School. God bless you. Stay focused on your calling.

[00:11:08] Jen Rogers, Podcast Strategist: There is a business and a ministry aspect to what you do. I pray this episode has blessed and encouraged you and given you tangible action items you can take to improve your next episode.

[00:11:23] Jen Rogers, Podcast Strategist: If you liked what you heard today, would you share this episode with a friend? And if you're feeling like giving out an extra dose of love, I'd appreciate a podcast review on your favorite platform. Alright, that'll do it. God bless you. I'll catch you in the next episode and I'll see you inside the Facebook group.